The Market Manager has the ability to maximize the sale of supplier brands to the trade and consumers through effective account management, sales execution, and communication that permits achievement of company and partner objectives.
Market Managers are responsible for planning their own time and activities to ensure the continuing achievement of company and supplier programming objectives by:
Coordinating all sales initiatives with pricing, purchasing, incentives, sales, information systems and point of sale departments.
Assisting in the coordination of all Special Events
Analyzes marketing data, interprets it for marketing trends, and reports to management for product promotional and sales direction
Market Managers are expected to organize, deliver and support the sales strategy and plan to achieve company and supplier objectives by:
Implementing, applying, evaluating and testing research models for use in sales and other relevant disciplines as directed. Also recommends and implements revisions to improve model performance.
Accessing and interpreting sales information and measures such as ROI, depletion, profit, and other pertinent data when available.
Analyzing, evaluating and developing recommendations for each category, per core supplier in on, off and national accounts.
Setting objectives by core suppliers on a quarterly basis, completing and presenting quarterly reviews.
Initiating, evaluating and conducting business reviews.
Market Managers are expected to serve as information resources for, and conduits between all levels of the company by:
Keeping on-going business relationships between departments within the company and outside suppliers.
Completing and submitting reports to departments within the company and to suppliers.
Communicating with the Category Management department as to current trends in the sales field.
Participating in supplier meetings providing market insights and go to market options.
Responding to requests from various business partners on investigational modeling and research studies.
Bachelor’s degree preferred or equivalent experience.
Brand building and outside sales experience is preferred.
Superior knowledge of on and off premise accounts .
Computer skills to include Microsoft Office (Excel, Word, PPT a must); experience using Diver is preferred.
Ability to work a flexible schedule depending upon the needs of distributors and customers.
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or government regulations. Ability to communicate with management, colleagues and customers throughout the business and industry at every level.
Possess the ability to work with mathematical concepts such as probability and statistical inference, as well as the ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Possess the ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required.
PHYSICAL REQUIREMENTS – (These are required to perform the essential functions of the job with or without accommodations)