Young's Market Company

  • Marketing Manager - Fernet Branca IS

    Job Locations US-CA-Aliso Viejo
    Posted Date 3 months ago(3 months ago)
    Requisition ID
    # of Openings
  • Overview

    Infinium Spirits is a family owned company known for igniting brands and accelerating performance. Founded in 2005, Infinium Spirits specializes in the import, sales, and marketing of its distinctive portfolio of brands.  


    This critical position will act as the liaison between Infinium Spirits and the Brand Owner - Fratelli Branca, while managing the day to day marketing responsibilities and achieving the brand goals and objectives for the brand. This highly visible position will lead day-to-day activities pertaining to the brand.


    • Manage and analyze marketing and brand budget on a monthly basis to ensure effective use of funds to achieve overall brand goals and strategies
    • Manage assigned marketing budgets such as Advertising, POS, Agency Fees, Social Media, National Promotions, etc
      • Approves expenses for marketing activities
      • Code invoices and submit to accounting
      • Track marketing expenses in tracker
      • Quarterly reconciliation of all invoices
    • Provide Creative Direction and Messaging on all brand communication materials:
      • POS
      • Brand Education
      • Communication and use of brand logos
    • Manage Brand Ambassadors indirectly to include Status Updates
      • Monthly activity Recaps
      • Attend Market Visits
    • Assist with the execution National Promotions and Events within brand standards          
    • Manage all field POS requests
    • Execute and oversee all market visits from the brand to the US
    • Share best practices across Region/Sales team
    • Additional duties as assigned



    • A bachelor's degree from a four-year college or university is required.

    Language Skills:

    • Speaking, understanding and writing in English is a must. 
    • Italian is highly preferred.


    • At least three (3) years of experience in a marketing role, in a Sales & Marketing environment is required.
    • Beverage Alcohol Industry experience strongly preferred.
    • Must possess strong communication skills with an emphasis on Marketing and Sales.
    • Strong analytical and financial skills are required to perform brand P&L and data management duties.
    • Must be able to work and communicate effectively with all levels of the organization and adapt to various work styles.

    Additional Requirements:

    • Must possess a valid state driver's license.
    • Must have a clean Motor Vehicle Record
    • This job requires the use of your personal vehicle of which you will be reimbursed for business related driving expenses.
    • This job requires a person to be 21 years of age or older.
    • Willing and able to travel frequently, including air travel
    • Must be able to sell, work with and around alcoholic beverages.
    • Willingness to work unconventional hours (nights, weekends, etc.).



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